PureRyde and Whole Foods Market present Cycle to Benefit {By Jacqui Devani, September 2013} If you happened to stop by Whole Foods Saturday morning, you might have been surprised to be greeted by a team of stationary cyclists pedaling their hearts out to our favorite Katy Perry and One Direction songs. PureRyde, Austin’s state-of-the-art cycling studio, partnered with Whole Foods to host Cycle to Benefit, an event that will give all proceeds to the Whole Kids Foundation.

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